|  | The headline/promise block This block is extremely simple. It promises a BIG, powerful benefit to the prospect... contrary to what most internet marketers say, it is extremely important that you push the envelope just a little bit by making your headline benefit very bold and sometimes unvelievable (I'll tell you why in the next block). Let's take www.PublishYourNewsletter.com as an example. On this mini-site, Monique Harris uses this as her headline benefit: "Discover the techniques to turn any electonic newsletter into a $20,000+ a month profit stream!" *THAT* pushes the envelope of believability. It is an extremely exciting benefit, but it sounds almost to good to be true. Right? Well check out the next block to see why things should be done this way... Back to section 1 |