|  | The "Inside-Out" strategy The "Inside-out" strategy is being used by two of the marketing gurus I admire most: Corey Rudl & Declan Dunn. And it's based on a single website that acts as a portal to all their mini-sites. Miguel Alvarez uses this strategy on one of his sites (www.profitwriting.com), but his main strategy is still the "Mix & Match" technique (more on that in a minute). Here's a graphic representation of their strategy: "The inside out strategy" On this graphic, the large sphere represents the main site (the portal) and all the smaller spheres represent mini-sites. The arrows show you how the links are structured on this strategy... the main site has links to each of the mini-sites and all of them have links back to the main site - but none of the mini-sites have links that lead to each other. Here are the main advantages of this layout: * You only need one domain name to set it up. * A single affiliate program works for all your products, you could even use a shopping cart to handle all your mini-site sales with this method. * Once a visitor finds your site and bookmarks it, she'll always has access to all your products in the same interface. * When trying to get into the search engines, all the links from your affiliates will only lead to one place.This increases your site's "popularity" in the engines and ranks you in a high place. * Back-end sales are easier because the customers who bought your first product already trust you enough and know it would be safe to buy a second time from you. Here is the list of Corey's and Declan's mini-sites. (Remember to study them all in detail!) . |  |
|  |  |  | Corey Rudl's mini-sites: His portal is MarketingTips.com and the list of products he offers (each with a mini-site) are: Insider's guide to internet marketing course The London video seminar MailLoop software AssocTrack software EbookPro E-commerce system |  | Declan Dunn's mini-sites: His portal is ActiveMarketplace.com and the list of products he offers (each with a mini-site) are: Nothing but Net Winning the affiliate game The complete guide to affiliate and associate programs Search engine commando Net profits Right on the money |
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