|  | How to write irresistible copy for your mini-site and turn it into a cash machine. The following section is a collection of incredible copywriting articles made available to us by Miguel Alvarez (thanks!) and are published with his full authorization. Read each one of them to learn the exact techniques you need to know when writing the copy for your mini-site... 1) An introduction to copywriting 2) Knowledge is the key to success 3) The importance of graphic design in advertising 4) The most important element is your headline 5) The four functions of a headline 6) The 22 types of attention-grabbing headlines 7) 11 tips for writing clear copy 8) Using the right tools in your writing 9) The motivating sequence 10) Developing a winning USP 11) The 22 reasons people buy from you 12) Writing for the web (short copy vs. long copy) 13) Words that make people buy 14) Scarcity can help you... use it! Back to the table of contents |