|  | The call to action block The single purpose of this block is to make your prospects an offer that will make them flip out their wallets and order from you. In order to create an irresistible offer, I've developed this formula for you to use in your mini-sites: Free stuff + Your most appealing benefit + deadline = An irresistible offer nobody can refuse Let's break that down in easy-to-swallow morsels: a) Free stuff.- On this part you'll offer valuable bonuses to your prospect. These bonuses need to be derived from the main benefit you have based your offer on - this will give your bonuses a perceived value that otherwise they wouldn't have. b) Your most appealing benefit.- A single paragraph reminding them what your most appealing benefit is, this acts as a way to mentally underline their desire for your product and increases the percieved value of your bonus items. c) Deadline.- Putting an end to your offer trough a period of time creates scarcity. You should be honest when setting a deadline and really take away the bonuses or raise the price when doing it. If you don't plan to do it, do not set a deadline to your offers. A deadline makes prospects' minds thing: "Gee, I'd better get this before it's gone". This compels them into taking immediate action wich is the whole point of creating your mini-site. Back to section 1 |