|  | The product introduction block This block consists of two elements. The first one is the introduction of your product as the solution to the problems of your prospect. The second element is a graphical representation of your product or service. Presenting your product visually to your prospects is extremely important, especially if you are selling a digital product. But a visual representation I am referring to a virtual package, like the little special report graphic you see in the splash image of this report. Many people are now comfortable purchasing e-books and downloadable software, but there are still millions of new users out there that are not familiar with these concepts and require a "psychological hook" to tie their minds to reality and help them understand better what they will be getting by purchasing your product. I have to warn you about something. There are many companies out there that are now offering to create covers for your e-books and visual representations of all sorts, some go as low as $15 per graphic! *BUT* the graphics they create for you are just that - Cheap looking graphics that scream: I was made by a computer! I'm not real, don't buy me!. The whole point of having a virtual package for your product is to make it look real and believable and to create the psychological hook I told you about ...please don't fall in the trap of having a cheap graphic made, they could actually hurt your sales and you're better of without one than having one of those on your mini-site. I am an expert graphic designer and for years I have specialized in the matter of creating virtual packages... my main site was the one that started the whole e-book covers movement online (www.virtuapack.com). If you need someone to create the header graphic and a virtual package for your mini-site, just check out the "Discounts" section of this book and you'll be pleasantly surprised. Back to section 1 |