|  | The benefits block This block is quite simple, it is the block you will use to build up on how your product can solve each of the problems your prospects have. Tell them about all the benefits that they will get once they own your product (or hire your service) and make these points as compeling and seductive as possible. Get your prospects to see themselves enjoying the benefits of using whatever you are selling. The single purpose of this block is to create desire for your product so don't leave anything out, give them as much information as they need. Use bullet lists to express the benefits and mix them with paragraphs to explain your more complex points; you can also mix in some testimonials to remind them that everything your are telling them is true and that you have others to prove it. Back to section 1 |