|  | The header graphic block This block has three purposes. The first function is that it needs to take your visitors by the eye-balls and pull them in (grab their attention as soon as they see it). This image usually contains your company logo, a good photograph or illustration related to your business and when needed, the links to navigate across your mini-site). The second purpose is a functional one: Navigation. Having your links in this block gives the user a pretty good idea of how your website is structured... this gives you an advantage; your visitors will spend time paying attention to what you have to say instead of trying to figure out how to navigate trough your site. And finally, the third purpose (and probably the most important of them all) is to compel your visitor into reading your headline. If your header graphic is not professionaly designed, you are in the risk of losing visitors... spend the right amount of time when creating this crucial block or have someone create it for you, but don't skip it like most marketers do - the success of your mini-site depends directly on how well you execute each of these blocks! Back to section 1 |