|  | The "Mix & Match" strategy The "Mix & Match" is a very simple but extremely powerful strategy. Miguel Alvarez has been using this technique for years and is in a great deal, the mix and match twist is the one responsible for his success in the internet marketing arena. This strategy consists of several mini-sites that sell different products and services. Each of these mini-sites has a "links" section that promotes his other sites to his visitors. The Mix and Match strategy generates a closed loop. This means that none of the websites should link to any other that is not included on your mini-web or have *very* few ways out of it. When a user visits one of your websites, he (or she) will be trapped on your web and the only way out will be for him to manually type in an url on his web browser or to leave it by clicking on one of your affiliate links. This powerful strategy creates a very intresting effect on it's visitors... the surfer will see the same ads and the same banners over and over again; and he will have the impression of those ads being all over the web. This will slowly build trust with that prospect (companies with large advertising budgets are usually respected and trusted ones). Yanik Silver created an interesting twist for this strategy. He creates his mini-sites with extremely low-cost but highly desirable products... and when people purchase them, he uses his products as marketing tools for his other sites. Don't get me wrong, his products are *very* professional and provide real value to his customers. But he maganes to toot his own horn with small almost untraceable ads for his other products... this obviously gets customers interested in getting more and more of his ideas. Here's a graphic representation of their strategy: "The Outside-In strategy" On this graphic, each of the small spheres represent a mini-site and the arrows show how the links are made between them. As you can see it's a closed loop and once visitors are trapped inside, chances increase a lot they end up buying from one of the sites. This strategy is incredibly powerful and each time another mini-site comes into play, it gets even more profitable... Here are the main advantages of this strategy: * When a visitor is trapped in your mini-web, chances are he or she will end up bookmarking one or more of your mini-sites. Thus, every time she visits the mini-site again, you'll get a chance to promote your other products to her. * After being trapped in your mini-web for some time, your chances increase that your visitor will purchase one or another of your products. * By having different domain names, you get plenty of chances of adding thousands of new names to your list by giving away free e-books, offering a newsletter, etc. * When trying to get into the search engines, all the domain names will help you get to the top faster because you'll have many different keywords to promote and chances are one or more of your sites will rank high. * Cross-selling becomes easier because the visitor has already seen your other sites and products... or at least, ads where you promote them. Here is the list of Miguel's and Yanik's mini-sites. (Remember to study them all in detail!) .
|  |  | Miguel Alvarez' mini-sites: In this strategy, there are no portals or main sites involved... E-ditor (ebook software) Marketing Twister The paperless newsletter publishers guide Internet Marketing University ProfitWriting Writer tools Virtuapack - Virtual packages WebSuccess Magazine Million Dollar Ads |  | Yanik Silver's mini-sites: In this strategy, there are no portals or main sites involved... Million Dollar Emails. Autoresponder Magic (You can get both of the above books free in the "Discounts" section of this special report). Instant Internet Profits Instant Salesletters |
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