|  | The informational block On this block, you will talk about your business area - the one that your product or service is about... but don't tell them about your product yet. This block should give a small introduction to the subject and tell your visitors about the problems in this area. It's extremely important that you build up on the frustration they feel because of these problems and how you used to feel that way too (empathize with them to put yourself on their side). Give them a few hints that those problems are a thing of the past and close this block by telling them that you have a solution that will put an end to their problems. The purpose of this block is to position yourself as someone who has a deep understanding of the subject and the problems that exist with it - to position yourself as an expert in the area (you'll prove this with the help of the next block). Back to section 1 |