|  | The 22 reasons people buy from you Different people buy products or hire services for different reasons. When a family purchases a computer, they want that gets their types of job done (kids homeworks, their billing balances, etc); and most of them will purchase a small or medium-sized computer that suits their needs. But such a computer would not be good enough for me, I feel I am a power-user and will always purchase the latest model with all the bells and whistles included... I'm basically buying more than a computer, I'm buying status, prestige and security. Before you write your copy, it is a good idea to check this list and find the exact reasons of why your prospects might want to buy your product. Don't just read the list, *think* about each of the reasons and then come up with the ideas for your advertisements. The 22 reasons people buy from you: 1) To be liked 2) To be appreciated 3) To be right 4) To feel important 5) To make money 6) To save money 7) To save time 8) To make their work easier 9) To be secure 10) To be attractive 11) To get sex 12) To be comfortable 13) To be distinct 14) To be happy 15) To have fun 16) To gain knowledge 17) To be healthy 18) To gratify curiosity 19) For convenience 20) Out of fear 21) Out of greed 22) Out of guilt Think about all the things you buy and why you buy them. You buy perfumes to smell nice (and you want to smell nice to attract the opposite sex). You buy a gold-plated money clip not to hold your money, but to be distinct and to feel important. Once you understand what makes people buy things, you know how to sell and write killer copy. The rest is just organization and good editing and a few simple techniques. Back to section 2 |