|  | The testimonial / credentials block On this block you'll include testimonials that users have sent you about your product or service. If you don't have any testimonials yet, email some of your customers or send the product to a few of your prospects for free in exchange for their testimonial... and once you start selling, always ask for one from your new customers. On this block you can also include your credentials, but you should only include these if they relate directly to the product or service you are offering on that mini-site. Else, you're better off without them. Again, check www.PublishYourNewsletter.com to see it in action. This block serves two purposes. First, after the tremendous promise that you've made in the headline block, it's highly likely that the prospect doubts your ability to deliver. But you see, you've set them up! And you are now moving for the kill! The testimonials and your credentials demonstrate that the promise you made is indeed acurate and attainable by everyone. This killer technique lowers their guards to the ground! The second purpose of this block is to set the stage for the prospect to accept everything that follows. After eliminating any doubt the prospect may have had, you've gained their trust. *ANYTHING* else you say after lowering their guards will be accepted as true. Placing your testimonials right up front is crucial. You want to get your prospect on your side as quickly as possible. If you're making a lot of powerful claims and you don't present your testimonials until the end, it may be too late. You may have built up so much doubt that even the strongest testimonial won't be able to overcome it. This point is so crucial I'm going to repeat it again: The success of this mini-site formula relies on placing your satisfied customer testimonials as close to the top of your mini-site as possible. Back to section 1 |